Prisma Music Group got an app for its artists and one for its staff.

The challenge

Everything about the artists, contact details and bios included, lived in one big spreadsheet. Quality control for new releases and the publishing work ran in spreadsheets of their own, and artists sent in their music through simple forms. Nothing checked the files, and faulty audio reaching mixing and mastering was one of the biggest problems.

What we did

• An app for the artists

  Invited artists add their details, approve contracts and royalty splits, upload music and follow their streams. The app checks every upload before it moves on: format, sample rate, channels, the length of Dolby Atmos mixes, artwork and metadata.

• An app for the staff

  Every department, from A&R and publishing to legal and sync, has its own views and key figures. The whole quality control for a release lives in the app, from mastering to delivery, and contracts are sent, signed and tracked digitally.

• A ticket system of its own

  Development requests land in a ticket system built into the app, with priorities, sub-tickets and tags, so everyone can see what's in progress. We've built Claude skills that follow our development process, so our AI tools can read and update the tickets. That lets us have AI agents work on several tickets at once.

• Support tickets with AI

  Artists and staff describe the problem, paste in screenshots or record a voice note. AI turns it into a ready ticket with a title, priority and sub-tickets and assigns it to the right person on our team. That's why it takes about 45 minutes from an artist reporting a bug to the fix being live.

• Claude and ChatGPT with Prisma's data

  We've built a connector that gives Claude and ChatGPT access to all the data in Prisma's apps and to their Meta ads. The team already uses it to ask about streams, releases and campaigns.

• Marketing with AI agents

  We're now building a tool where AI agents go through Prisma's past ads, find new opportunities, such as markets in Asia, and keep improving the ads on social media. A lead agent gets a budget and a goal and hands the work to smaller agents that make images, write copy and follow up the campaigns.

The wins for Prisma

• Everything about the artists in one place instead of spreadsheets.
• Audio and artwork that are right before they reach mixing and mastering.
• About 95% fewer upload errors.
• Its own views and key figures for every department.
• The whole quality control for a release in one app.
• Contracts sent, signed and tracked digitally.
• Bugs that artists report are fixed in production in about 45 minutes, because AI creates and assigns the ticket.
• AI agents working on several tickets at once.
• A team that asks Claude or ChatGPT about its data and its ads.
• A base for more AI tools, with marketing next.