- Design
Lendo renewed its brand with us.
Lendo wanted a more modern brand that customers would still recognise. We created a new visual identity and logo, helped design the website, and by May 2018 the identity was in use in every channel.
- Client
- Lendo
- Industry
- Insurance and finance
- What we did
- Brand & UX
- Setup
- Consultants
- Year
- 2018
The challenge
Lendo started in 2007 and became Sweden's largest loan comparison service. When the technology behind the website was being replaced, Lendo also wanted to refresh the brand. A big brand has to change carefully, since customers need to recognise it and every change can affect how many people apply for a loan. The website and the application are the most important part of Lendo, so decisions had to be based on user testing and data.
What we did
Visual identity
We created new typography, icons and imagery, and adjusted the green that customers associate with Lendo.
Logo
We tested several versions, kept the logo's shape and gave the symbol a clearer link to what Lendo does, comparing loans.
UX design
Together with Lendo's team and other consultants we designed a new website and an application flow with more but clearer steps, based on user testing and data.
Design guide
We gathered the identity and new presentation templates in a digital guide of about 20 pages that all staff and agencies can access.
The result
Lendo got a more modern brand that customers still recognise, and a guide that keeps it consistent in every channel.
New identity in every channel
Less than four months after the start, the new identity was live on the website and in Lendo's other channels.
As Lendo's partner, for web, app, brand and campaigns
The wins for Lendo
- A more modern brand that customers still recognise.
- A logo that shows Lendo compares loans.
- An application flow with more but clearer steps.
- Design decisions based on user testing and data.
- A design guide that people who have never worked with design can follow.
- All brand material in one place for staff and agencies.
- New presentation templates that match the identity.
More work
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