Emil Sjöberg

UX Designer & Frontend Developer • placera.se Redesign (Avanza)

About placera.se & Avanza
Placera.se is Avanza's central knowledge platform for savings and investments, offering articles, guides, and tools that help both new and experienced investors. To stay true to Avanza’s promise of providing a simple, transparent, and modern digital service, a full redesign of placera.se was initiated.

About the Role
Avanza needed a platform that reflected their updated brand identity while handling a large amount of dynamically published content—articles, analyses, interactive tools—in a scalable way. At the same time, the workflow for editors and experts had to be improved, enabling fast and frictionless content updates.

UX Designer & Frontend Developer • Academic Work

2024 – 2025

About Academic Work
Academic Work is a leading staffing and recruitment agency operating in several European countries. They aim to provide a modern and user-friendly web experience for both candidates and companies.

About the Role
Emil led end-to-end UX/UI design, including workshops, wireframes, prototypes, testing, and stakeholder presentations, to create a cohesive user experience reflecting new brand identity and supporting multi-market content management.  Developed accessibility-ready frontend components for designed solutions, demonstrating strong technical proficiency in React, Next.js, TypeScript, HTML, and CSS.

What Kumpan Delivered:

• UX/UI Design based on brand identity: Created a cohesive and engaging user experience through workshops, wireframes, prototypes, testing, and stakeholder presentations.
• Frontend development of designed components: Emil and the team developed accessibility-ready components based on the designs using React, Next.js, TypeScript, HTML, and CSS.

UX Designer & Frontend Developer • Storykit

2023 – 2024

About Storykit
Storykit is a platform that enables businesses to create professional video content quickly and easily from text.

About the Role
Emil handled both design and development in Webflow for Storykit’s public site. This included A/B testing setup, tracking, cookie handling, and conversion-focused design and implementation in HTML, CSS, and JavaScript. Emil also contributed to the design of the company’s AI video generation service.

UX Designer • Lendo App – Sweden

2022 – 2023

About Lendo
Lendo aims to create a more transparent loan market, helping customers compare personal and business loan offers.

About the Role
Conducted comprehensive market analysis and user interviews to identify key challenges in personal finance management.  Led design solutions through collaborative workshops and contributed to the implementation of a global UI library for scalable future market expansion, directly aligning with supporting complex service environments.

UX Designer • Lendo Web – Sweden

2021 – 2022

After working in Lendo’s global team, Emil joined the Swedish team where there was a growing need for UX design and research. He took on a central role, supporting all verticals and helping cross-functional teams drive their projects forward.

UX Designer • Lendo Web – Global

2019 – 2021

Spearheaded global product design initiatives, scaling the team from a sole designer to a three-person unit.  Directed the end-to-end design of new products and features across multiple international markets (Finland, Spain, Austria & Portugal), including essential internal tools.  Led critical design research for successful new market launches and developed and maintained Lendo’s global design system, ensuring consistent and scalable user experiences

Responsibilities included:

• Designing new pages, products & features for Lendo in Finland, Spain, Austria & Portugal
• Inbox and internal admin tools
• Leading design research for new market launches
• Creating prototypes for pre-development testing
• Developing and maintaining Lendo’s global design system

Project Manager & UX Designer • Clicksys

2020

About Clicksys
A platform allowing restaurant customers to order food via on-site screens or online.

About the Role
Emil led the entire project from user research to delivery. He coordinated all communications and created a seamless, intuitive ordering experience in a highly competitive market.

Designer • Storage365

2019 – 2020

About the Role
Storage365 needed marketing materials for print and online campaigns. Emil created everything from newspaper ads to animated banners, adapting to the needs of a flexible startup environment.

Designer • Schibsted

2019 – 2020

About the Role
A long-standing collaboration involving the design of landing pages and ad campaigns. Emil acted as a central point of contact, managing communication between advertisers, agencies, and stakeholders.

UX Designer • Aritco

2020

About the Role
Aritco needed an internal tool to manage orders and deliveries. Emil worked closely with the management team and staff to design an intuitive system, applying agile methods to iterate quickly on improvements.

UX Designer • Njorda

2020

About the Role
Njorda needed to increase user retention and reduce onboarding drop-off. Emil redesigned the app’s navigation, onboarding, and data visualizations, based on analytics and user research, resulting in better engagement and usability.

Project Manager, UX Designer & Fullstack Developer • Butiksskolan

2020

About the Role
Emil led the project from start to finish: creating the brand, designing the site, and developing the online portal for course information and sales using HTML, CSS, and JavaScript.

Designer • Bynk/Rocker

2019 – 2020

About the Role
Close collaboration with the marketing team to produce campaigns for TV, retail spaces, and digital ads. Deliverables included 3D animated content and personalized print materials.

UX Designer • Creanova

About the Role
Creanova needed a dual-purpose iOS/Android app for customers and sales reps. Emil worked with the team to identify needs, designed the UI in Sketch, and supported agile iterations based on user feedback.