Emil Sjöberg
Highly experienced UX/UI Designer and Developer with a strong background in product design
UX/UI-Designer & Developer
Kumpan Sweden AB
2019.2 – Ongoing
Highly experienced UX/UI Designer and Developer with a strong background in product design and a proven ability to oversee end-to-end design processes. Adept at driving user-centric solutions while maintaining a strategic big-picture perspective and prioritizing client vision.
Core Competencies:
- End-to-end Product Design Lifecycle Management
- Data-driven UX Research & Strategy
- Prototypes, Wireframes, and User Flows
- Accessibility and WCAG compliance
- UX/UI Design for Web & Apps
- Design Systems Development & Maintenance
- Cross-functional Team Leadership & Collaboration
- 3D rendering, modeling, and animations (TV4, Clear Channel, etc.)
- Development in JavaScript/TypeScript, HTML, CSS
- Proficient in Webflow
- Print design (Metro, out of home, direct mail & newspapers)
- Project management
Tech: Figma, Sketch, Abstract, Zepelin, Invision, GA, Adobe CC, Blender 3D, Atomic Design, After Effects, PS, Illustrator, Indesign, HTML, CSS, React, JavaScript/TypeScript
UX Designer & Frontend Developer • placera.se Redesign (Avanza)
About placera.se & Avanza
Placera.se is Avanza's central knowledge platform for savings and investments, offering articles, guides, and tools that help both new and experienced investors. To stay true to Avanza’s promise of providing a simple, transparent, and modern digital service, a full redesign of placera.se was initiated.
About the Role
Avanza needed a platform that reflected their updated brand identity while handling a large amount of dynamically published content—articles, analyses, interactive tools—in a scalable way. At the same time, the workflow for editors and experts had to be improved, enabling fast and frictionless content updates.
UX Designer & Frontend Developer • Academic Work
2024 – 2025
About Academic Work
Academic Work is a leading staffing and recruitment agency operating in several European countries. They aim to provide a modern and user-friendly web experience for both candidates and companies.
About the Role
Emil led end-to-end UX/UI design, including workshops, wireframes, prototypes, testing, and stakeholder presentations, to create a cohesive user experience reflecting new brand identity and supporting multi-market content management. Developed accessibility-ready frontend components for designed solutions, demonstrating strong technical proficiency in React, Next.js, TypeScript, HTML, and CSS.
What Kumpan Delivered:
- UX/UI Design based on brand identity: Created a cohesive and engaging user experience through workshops, wireframes, prototypes, testing, and stakeholder presentations.
- Frontend development of designed components: Emil and the team developed accessibility-ready components based on the designs using React, Next.js, TypeScript, HTML, and CSS.
UX Designer & Frontend Developer • Storykit
2023 – 2024
About Storykit
Storykit is a platform that enables businesses to create professional video content quickly and easily from text.
About the Role
Emil handled both design and development in Webflow for Storykit’s public site. This included A/B testing setup, tracking, cookie handling, and conversion-focused design and implementation in HTML, CSS, and JavaScript. Emil also contributed to the design of the company’s AI video generation service.
UX Designer • Lendo App – Sweden
2022 – 2023
About Lendo
Lendo aims to create a more transparent loan market, helping customers compare personal and business loan offers.
About the Role
Conducted comprehensive market analysis and user interviews to identify key challenges in personal finance management. Led design solutions through collaborative workshops and contributed to the implementation of a global UI library for scalable future market expansion, directly aligning with supporting complex service environments.
UX Designer • Lendo Web – Sweden
2021 – 2022
After working in Lendo’s global team, Emil joined the Swedish team where there was a growing need for UX design and research. He took on a central role, supporting all verticals and helping cross-functional teams drive their projects forward.
UX Designer • Lendo Web – Global
2019 – 2021
Spearheaded global product design initiatives, scaling the team from a sole designer to a three-person unit. Directed the end-to-end design of new products and features across multiple international markets (Finland, Spain, Austria & Portugal), including essential internal tools. Led critical design research for successful new market launches and developed and maintained Lendo’s global design system, ensuring consistent and scalable user experiences
Responsibilities included:
- Designing new pages, products & features for Lendo in Finland, Spain, Austria & Portugal
- Inbox and internal admin tools
- Leading design research for new market launches
- Creating prototypes for pre-development testing
- Developing and maintaining Lendo’s global design system
Project Manager & UX Designer • Clicksys
2020
About Clicksys
A platform allowing restaurant customers to order food via on-site screens or online.
About the Role
Emil led the entire project from user research to delivery. He coordinated all communications and created a seamless, intuitive ordering experience in a highly competitive market.
Designer • Storage365
2019 – 2020
About the Role
Storage365 needed marketing materials for print and online campaigns. Emil created everything from newspaper ads to animated banners, adapting to the needs of a flexible startup environment.
Designer • Schibsted
2019 – 2020
About the Role
A long-standing collaboration involving the design of landing pages and ad campaigns. Emil acted as a central point of contact, managing communication between advertisers, agencies, and stakeholders.
UX Designer • Aritco
2020
About the Role
Aritco needed an internal tool to manage orders and deliveries. Emil worked closely with the management team and staff to design an intuitive system, applying agile methods to iterate quickly on improvements.
UX Designer • Njorda
2020
About the Role
Njorda needed to increase user retention and reduce onboarding drop-off. Emil redesigned the app’s navigation, onboarding, and data visualizations, based on analytics and user research, resulting in better engagement and usability.
Project Manager, UX Designer & Fullstack Developer • Butiksskolan
2020
About the Role
Emil led the project from start to finish: creating the brand, designing the site, and developing the online portal for course information and sales using HTML, CSS, and JavaScript.
Designer • Bynk/Rocker
2019 – 2020
About the Role
Close collaboration with the marketing team to produce campaigns for TV, retail spaces, and digital ads. Deliverables included 3D animated content and personalized print materials.
UX Designer • Creanova
About the Role
Creanova needed a dual-purpose iOS/Android app for customers and sales reps. Emil worked with the team to identify needs, designed the UI in Sketch, and supported agile iterations based on user feedback.
UX/Product Designer
Welitics
2018.5 – 2019.2
Co-owner & UX Designer • Weltics (Switzerland)
About Weltics
Weltics is a Switzerland-based company co-owned by Emil. The team consists of seven developers and one UX designer (Emil). Weltics has developed Agora, a search-based debate platform that enables users to discuss various topics, engage in structured debates, and vote on winners.
Role & Responsibilities
- In charge of all brand-related elements including marketing, typography, color palette, logo, icons, and visual identity
- Designed and developed an intuitive and consistent user experience across the entire platform
Tech: Figma, Illustrator, Blender 3d, Ga
Brand strategy design consultant
ETUS
2016.7 – 2019.2
Brand Strategy & Design Consultant • Etus
About Etus
Etus is a consultancy focused on brand strategy, logo design, visual identity, and digital experiences. The company helps organizations explore their market and plan how to build a strong brand presence and lasting relationship with their audience.
Core Responsibilities
- Strategy: market research and brand planning
- Website design and development
- Graphic identity and implementation
- Logo, product, and packaging design
- Marketing and promotional materials
Tech: Figma, Adobe Cc, Webflow, Ps, Figma, Illustrator, Blender 3d

Skills
Figma
Prototyping
Research
Analytics
Adobe CC
Motion Graphics
Blender 3D
Stakeholder collaboration
Webflow
Education
The Futur Academy 2016 – 2018
Curtin University 2017 – 2018
TGY 2012 – 2015