Anna Strömberg
Senior UX & Product designer with can-do attitude
Senior UX/UI Designer
Kumpan Sweden AB
2021.9 – Ongoing
Anna fills the gap in the market for visual and user design with a pragmatic approach to delivering services.
Anna has worked in several agile teams using the scrum model and is used to efficiently plan the design work to get output each sprint. She has a lot of experience in prioritizing tasks and features together with product owners and stakeholders using models such as Impact-Effort matrix or similar.
The consultant thrives in working with an MVP and from there continuing the design process to further elevate a product. Anna frequently builds mid- to high-fidelity prototypes in Figma and Invision to test flows before dev handoff. She has run usability tests based on clickable prototypes for both internal stakeholders and end users. Anna collaborates closely with stakeholders and developers to ensure the designs are translated as intended to the final UI.
Anna excels in finding ways to streamline the work process to get an autonomous team. When faced with bottle necks or other challenges within the process, she’s not afraid to make changes and and challenge the status quo.
Hard skill wise Anna is profficient/mastering design tools such as Figma and has a knack for Brand identity where she continously level up the Kumpan UX team in new features and solutions.
Tech: Figma, Sketch, Invision, Design Process, Design Systems, Scalable ways of working, Scalable Design, Iteration/Agile, Adobe Photoshop, Adobe Indesign, Adobe Illustrator, Adobe After Effects
Product designer • AI/Business intelligence 2025-
Anna has worked side by side with developers in implementing ""Recharts in data vizualisation from several business intelligence integrations. The project aims to through LLM assistance and AI agents collect data via integrations in several systems and present that data in a standardized manner.
The project is a fast moving POV/MVP where an iterative, agile, process prioritzes shipping product and moving fast.
Head of UX/Product designer • Sunt Arbetsliv 2024-
Anna has used tools for analyzing user data in products she’s been working on, such as Google Analytics and Hotjar. She has experience in finding relevant metrics to make informed decisions on how to tweak a flow to for example increase retention or minimize drop-offs.
She has experience with products with dashboards that immediately should give the user an overview of their business’ status and performance. She has also worked on an e-learning platform that uses data visualization to present the user’s result.
Lead product & Brand designer • Radeito, App/Automotive 2022-2024
The consultant took a founding idea and moved the product from zero to production in terms of product design and brand identity in close collaboration with software engineers, devops and business stakeholders. Instances of focus groups on consumer and supplier side of the business were integrated in the iterative product design process.
App/UX/Product designer • Toca Boca, App/Games 2021-2024
Since November 2021, Anna has been working as an App/UX designer with a client who creates game apps for children. The project aims to provide players and their guardians a better and safer gaming experience. Anna has worked on UX research, such as user journeys, story mapping, and user testing. She has also worked closely with game developers to design flows that work across several of the client's apps.
Digital Designer
Isobar
2019.3 – 2021.9
For two years, Anna was a digital designer at the advertising agency Isobar. Anna played a key role in the development and implementation of a design system and work with visual identity for Essity's brand Tork. Anna worked cross-functionally with the client's product team and development team to get things rolling. The project developed Anna's ability to adapt for accessibility, write documentation and specifications, and ensure quality from user testing to development.
- UI/UX designer in the creation of a design system. Design, document, and update elements and components, as well as handle requests for new components. Worked with implementations in the organization.
- Website design
- Consult clients in UI/UX
- Create digital guidelines such as UI kits, banner guidelines, email guidelines
- Responsible for documentation, specifications, and dialogue with developers
- Graphic profiling
Graphic Designer
Backoffice
2017.3 – 2019.3
- Website design, and basic setup in WordPress
- Web editor
- Print production
- Graphic profiling
- Customer contact person
Graphic Designer
OH MY!
2016.1 – 2017.1
- Graphic profiling
- Design, layout, and preparation of editorial ads and supplements
Skills
Figma
Sketch
Design Systems
Agile / Iterative design process
Brand identity
Invision
Adobe CC
Design System & Graphic Profile
HTML/CSS
Education
Linköping University 2014 – 2017